-Custom Typography
-Logo Design

This place is owned and operated by a stand up fellow who is famous for tattooing traditional style tattoos; the style you might see on a 1940s sailor. He wanted his logo to evoke a strong traditional feel, but also a sense of playfulness; something you might see on mid-century circus signage. Something that feels vibrant and new, and at the same time, strangely familiar.

- Custom Typography
- Logo Design

This place operates two or three premium coffee shops in downtown Montreal, and all of them are in tunnels: subway tunnels, pedestrian tunnels, any sort of tunnel; that's where you're gonna find Tunnel Espresso. They wanted their logo to evoke a warmth and familiarity, to offset their often stark and urban surroundings; like a diner you used to go to as a kid; a real familiar old coffee shop.

- Design
- Layout

This guy is a licensed optometrist, who also happens to have an extremely strong sense of style. Combining these two skills, he opened a flawlessly curated glasses store (or Lunetterie, as some might say) and devastated anyone else who is trying to sell glasses in Montreal. We designed this sign to pay homage to the tradition of his craft, but also add a little flair to the old approach.

- Custom Typography
- Logo Design

This place was already operating a hugely popular restaurant called Lucille's. The goal for Brasserie Lucille's was to create an image that was a little bit more industrial than their original look. A little bit more blue-collar. More in tune with the new restaurant, and more in tune with the architecture of the new space. The type of look you would expect to see on the side of an old factory.

- Custom Typography
- Logo Design

This place is a pretty classy joint. These guys wanted a logo that was classy, but also had a touch of whimsy; a playfulness; something fascinating, to tickle the imagination. A classic case of "The best thing about being a brasserie, is the prerogative to have a little fun. Fun, fun." - Shania Twain

- Custom Typography
- Logo Design

As the name so aptly suggests, this is a bicycle club, based in Montreal. The goal for this project was to create a powerful new image that looked like it had always been around, forcing the viewer to ask, "Hey, how old IS this club, anyway!?" It looks like something you would find on an old book cover, at a cottage.

- Logo Design

In the heart of downtown Montreal, this place operates a beautiful little cabin beside a river, where they rent and repair bikes for people riding the riverside trail. We wanted this logo to feel bright and approachable, and to take the viewer back to carefree days of yore, spent in the great outdoors. A real ‘national park’ type coziness.

- Custom Typography
- Logo Design

Frankly, this place is the epitome of ‘cozy-class.’ A prime spot to go get some masterpiece-food, and then ten or fifteen old-fashioneds, if the mood should strike. We wanted this logo to feel like an old man's signature; a signature he had written countless times before......... but also, an old man who's got some flair; a little bit ‘a style; big swoops; effortless curves; simple; confident; elegant. Marconi. Ask for it by name.

- Custom Typography
- Logo Design

This is a beautiful little company that specializes in homemade dairy-free cheeses. We wanted this image to dazzle the eyes, but also evoke a strong, natural, slightly feminine touch; from the earth; made with love and care. Oh! And we also really wanted to incorporate a little butler-cat.

- Illustration

Design, lettering and art direction by: Behaviour

This place is a Toronto based marketing firm that only hits homers; no bunts; no fouls; just homers; 24 sevs. I was called in on this job to add the 'chaos' to their logo. Often times, behind the scenes of any creative endeavour, things get REAL chaotic, right before they get REAL tasty. Behaviour knows it, and they wanted to show it; the chaos, the excitement, the vibrancy of the process.

- Custom Typography
- Logo Design
 

Photo: Poutine & Tartiflette

This company started out as a humble little taco truck, and has since completely revived Montreal's mobile food scene, while simultaneously expanding their operation into a spectacular restaurant, located in an old garage by the train tracks! And they're still humble! In the early days, we wanted this logo to make what could have been a very creepy truck, seem light and fun and approachable. Just for kicks, we also wanted to add a slightly macabre twist, and an element that suggested mobility: enter, Headless Horseman.

- Custom Typography
- Logo Design

Photo: Etienne Houtin

These guys are a three man hip hop outfit, that can be best described as "fresh-to-def-ill-mic-murderaz." I don't think that's exactly how they would describe themselves, but that's how I like to describe them; it’s fun to say. We wanted this logo to feel cavalier; to feel nonchalant; to feel scrawled. To feel like it was born and raised in the city.

- Logo Design

This place is a private capital commercial lender, so you know they're not dicking around. They wanted a logo that felt strong and reliable. Something that suggests solid foundations, instilling confidence in their clientele. They also liked shadows and optical illusions, which was, the best.

- Custom Typography
- Logo Design

This place is the nicest beer garden you've ever seen. It feels like you're in 10 different countries all at once. The food is spectacular, and the comfy little areas to get drunk in are infinite. They wanted this logo to look clean and contemporary, but also, visually compelling. They also wanted something that looked best when applied in neon lighting.

- Logo Design

This place is a Montreal Canadiens-themed sports bar, paying homage to the local hockey team, and the city itself. Using the iconic shape of vintage Montreal street signs, we built this logo to feel strong and familiar, like the city, team and restaurant it represents.

- Custom Typography
- Logo Design

Foundational ‘pin-up’ girl illustration: Dan Climan

This place is a spectacular seafood restaurant, that also specializes in unbelievably tasty steaks; and they have beer, and they have whiskey. It's pretty much a win-win-win-win situation. They wanted their logo to feel fresh and fun, with subtle hints of 'seaside crabshack'........ but noticeably sexier than your average seaside crabshack. I can safely say, "Maybe she's born with it, maybe it's Maybelline, maybe it's Lucille's."

- Custom Typography
- Logo Design

This place was a beautiful little coffee shop, in the heart of Saint Henri, Montreal. The name of the place was based on the price of a cup of coffee, back when the owner was first introduced to coffee. Rather than trying to illustrate all THAT, we said, “Why don't we just create a buck, whose name is Buck 15?” And the rest, as they say, is history......

- Custom Typography
- Logo Design

This place is the cosiest little neighbourhood bar a guy could ever ask for. Dim enough that people can't really see how weird your face is, but bright enough you can easily see the refreshing libations glistening in the moonlight. We wanted this logo to feel like an old sign we found in their basement; as though this was the logo way back in the tavern-golden-age, long forgotten, until today. We were also hellbent on incorporating a little cat, who's face said, unequivocally, "I'm a shit disturber."

- Custom Typography
- Logo Design

This place is "a private real estate group specializing in the acquisition, management and value enhancement of well located quality apartment buildings in and around the core of Montreal." Pretty dry, right? WRONG!!! We designed these numbers and letters to look like little apartment buildings, viewed from above! The drop-shadows are bricks!!! Without question, the most creatively minded real estate group I've ever met.

- Custom Typography
- Logo Design

This place is a stunning little bar, located in beautiful Hudson, Quebec. The place has been operating since 1898. That is not a typo. Originally a rooming house and tavern, it now operates as a clean and cozy pub, and a booming social hub for the area. Total Hub-Pub. We wanted this logo to honour the history of the building, the history of the company, and sprinkle in just a touch of old-world class; juuuuusst a touch.